#09: Marcus Murphy - What is Sales DNA?

Written by John Ippolito | Nov 2, 2017 8:35:00 PM | 0 Comments

Written by John Ippolito | Nov 2, 2017 8:35:00 PM | 0 Comments

#09: Marcus Murphy - What is Sales DNA?

Marcus Murphy has worked in sales and account management roles for a variety of different organizations from Enterprise Rent-A-Car to Yelp. Now as the Director of Sales at Digital Marketer, Marcus has come to value the concept of an organization’s “Sales DNA” when building teams. Marcus argues that every company has a direction and culture deeply rooted in its foundations, and the corresponding sales team needs to fit that mold in order to scale. For example, a team of cut throat closers may not align well with a company that values customer’s buying process and research. That doesn’t mean the team wouldn’t make a ton of money in the short term - they probably would. However, long term retention, customer happiness, etc would surely suffer. Marcus shares experiences that range from social selling to selling rental cars to drug dealers. 
 
About the Guest:
 
Marcus Murphy.jpg
Marcus Murphy is an entrepreneur and sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He has also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships.  Currently, the Director of Monetization and professional speaker at DigitalMarketer, Marcus has pioneered new and effective sales techniques that enhance the results of the traditional inside sales model.  He believes a combination of inside sales, social selling, and strategic partnerships are the next generation of business growth.
 
Twitter - @MrMonetization
Linkedin - Marcus Murphy