
There have been major changes in both marketing and technology over the past 10 years.
Read More...Written by Jacob Carlson | Dec 22, 2017 7:09:09 PM | 1 Comment
Written by Jacob Carlson | Nov 11, 2017 8:45:24 AM | 0 Comments
Chatbots are nothing new and have been around since the days of AOL Instant Messenger (RIP).
Read More...Written by Jacob Carlson | Aug 14, 2017 8:47:23 PM | 0 Comments
Artificial intelligence is rapidly changing the marketplace and leaving many people wondering what the future of their jobs will be.
Read More...Written by Jacob Carlson | May 24, 2017 9:39:23 PM | 2 Comments
The internet and social media have brought a lot of changes to our lives, both positive and negative, depending on how you view it. But one of the biggest things it has given us is a constant, never-ending stream of opinions about everything. Some of these opinions are valid, some of them aren’t. And many of them show up in the form of online reviews.
Read More...Written by Jacob Carlson | Apr 14, 2017 4:37:56 PM | 1 Comment
When I first started attending networking events I rarely looked forward to them. My mind would race as I wondered why I brought 30 business cards with me or whether I would run into someone I knew. Over time, I started to realize that no one you would actually want to meet will be pitching you the first time you meet them.
Read More...Written by Jacob Carlson | Mar 6, 2017 1:04:09 PM | 0 Comments
Written by Jacob Carlson | Feb 1, 2017 5:28:40 PM | 0 Comments
I have a confession to make: I hate listening to our podcast. Every time I listen to it I secretly wonder, who do we think we are? Why would anyone need or care about our podcast? If I didn’t have a role in creating it I am not sure I would continue to listen to it.
Read More...Written by Jacob Carlson | Jan 24, 2017 1:43:46 PM | 0 Comments
Co-Hosts John Ippolito and Jacob Carlson talk about Carry The Water and the inspiration behind the podcast.
Read More...Written by Jacob Carlson | Jan 18, 2017 7:29:00 AM | 0 Comments
I will never forget the conversation I had with my manager when he realized I was using our SaaS recruiting software to write emails for my start-up and then copy/pasting them into my Gmail account. Or when at age 25 I found myself running a New England based sports travel company with my friend Erik. We would market and sell round trip bus tickets to Red Sox, Bruins, and Patriots games from Burlington, Vermont. It was a fun time in my life and we were making pretty good side money doing it. After seeing some success, many of my friends would ask me for help and they were planning on do the same thing with a sneaker company or a dog walking service or a spicy mustard from Vermont but never seemed to get it "going" -- why is that?
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