A podcast discussing the many paths to marketing, sales, and entrepreneurial success

Written by John Ippolito | Jul 21, 2017 11:11:26 AM | 0 Comments

#06: 30 Countries Before Age 30 & Starting a Marketing Agency in Between with Radhakrishnan Kg

Radhakrishnan KG (RK), founder of Web Namaste, talks about growing up with the pressure of career expectations from friends and family. While everyone expected him to study medicine, RK gravitated towards the internet. As he honed his online marketing skills he soon discovered that he could build a career out of it. Over the past 10 years RK has built an inbound marketing agency and traveled to over 30 countries before the age of 30. 
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Written by Jacob Carlson | May 24, 2017 9:39:23 PM | 2 Comments

How Online Reviews Affect My Buying Decisions

The internet and social media have brought a lot of changes to our lives, both positive and negative, depending on how you view it. But one of the biggest things it has given us is a constant, never-ending stream of opinions about everything. Some of these opinions are valid, some of them aren’t. And many of them show up in the form of online reviews.

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Written by John Ippolito | May 1, 2017 10:57:55 AM | 0 Comments

#05: Risk vs. Reward and the Power of Positive Mental Attitude with Luke Summerfield


Why do so many people talk about their next great business idea but rarely ever follow through? It’s no surprise that ideas for some of the most successful startups were concepts multiple individuals came up with before someone had the willingness to actually execute on it. CTW’s guest this week, Luke Summerfield, boils that down to a person’s risk tolerance. At 14 years old Luke started a Paintball company that his Dad asked him, “What’s stopping you?”. He’s held that entrepreneurial attitude through a variety of businesses and projects in his career. While Luke loves risk more than most, he claims in this episode that it is a muscle each one of us can train overtime.

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Written by Jacob Carlson | Apr 14, 2017 4:37:56 PM | 1 Comment

6 Ways to Navigate Your Next Networking Event

When I first started attending networking events I rarely looked forward to them. My mind would race as I wondered why I brought 30 business cards with me or whether I would run into someone I knew. Over time, I started to realize that no one you would actually want to meet will be pitching you the first time you meet them.

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Written by John Ippolito | Mar 20, 2017 9:28:56 PM | 0 Comments

#04: From Radio to Marketing - the Story of Adolfo Gonzalez


 

Adolfo Gonzalez got into radio as a teenager. Deciding he wasn't good enough, he walked into a local radio station in Texas and literally started taking notes. After a few weeks of note taking one of the show's hosts asked him he wanted an internship. One thing led to another and Adolfo ended up taking a bus from Texas to Boston. He'd end up staying in radio for 10+ years as a main feature of CBS Boston's Toucher and Rich. 

Now Adolfo is looking to marketing and sales in the Boston tech scene for his next opportuntiy. Here is his story.

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Written by Jacob Carlson | Mar 6, 2017 1:04:09 PM | 0 Comments

How to Use Storytelling to Build Trust with Your Audience

“Storytelling” has become a bit of a buzzword recently but the truth is there is no better way to help and lead others than by telling stories. TED Talks are one of the best illustrations of storytelling, with world-class speakers using simple narratives and engaging stories to illustrate their messages.

Research has shown that we respond to descriptive stories in powerful ways. Sharing a real and engaging story is one of the best ways to build trust and connect with your audience.

Storytelling works because it allows your listeners to see, understand, and feel your message. Listed below are seven ways you can begin using storytelling to build trust:

1. Keep it simple

The most impactful stories are simple and to the point. When you are telling a story, a good model to follow is to talk about a problem, the solution you found, and the growth that resulted from it. Because our minds crave simplicity, following this model will keep your audience more engaged and allow them to trust you.

2. Be authentic

Yes, you are telling a story but honesty and authenticity are important components. People can sense when you aren’t being genuine. You can be creative but don’t just say what you think your audience wants to hear.

3. Show, don’t tell

This is one of the most fundamental ideas behind storytelling because your audience won’t connect with facts and figures. Your audience should be able to imagine the setting, sense the conflict, and feel the emotion behind the story.

4. Be consistent

If your audience distrusts you then it is most likely because you are being very inconsistent with how you deliver your message. To be consistent you have to really be clear on the message you are trying to share with people. Your message can change to a certain extent but your overall voice and delivery should be predictable.

5. Your story should solve a problem

The best way to engage with your audience is by telling them about a problem you faced and the solution you found to overcome that problem. This is effective because there are no unique problems; someone else has found themselves in that exact same situation. By sharing a problem and the solution you found you will become more relatable to your audience.

6. Keep the focus on yourself

When you are sharing stories with your audience be very careful to keep the focus on yourself. When your stories start becoming about other people they can begin to veer into the category of advice, which almost everyone hates. Or even worse, it can turn into gossip which is not something you want to be known for.

7. Make your audience feel something

Think about the story you are telling your audience and how it will make them feel. We all have an abundance of information at our disposal but it is important to understand that information alone is not enough to move people to action. Information paired with emotion is what drives people to action and that is why storytelling is so powerful. Read More...

Written by John Ippolito | Feb 22, 2017 7:17:20 AM | 0 Comments

#03: Part 2 Emily & Brendan, MassChallenge alums, talk the challenges of running a startup


 

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Written by John Ippolito | Feb 17, 2017 3:15:57 PM | 0 Comments

#03: Part 1 Emily & Brendan, MassChallenge Alums, Talk the Challenges of Running a Startup


Almost everyone has sat around with friends and shot around ideas for their next great business. Very few have taken steps towards putting that idea into action and even less have succeeded.

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Written by John Ippolito | Feb 2, 2017 8:39:33 AM | 0 Comments

#02: Why the Mindful Professional is Ahead of the Game with Jordan Benjamin

 

Everything seems to move fast in our lives today. We never get a chance to take a break. It's easy to say "relax", but it's much more difficult to actually find time to do so. Jordan Benjamin, a sales rep at HubSpot, discusses the power of mindfulness and how the self-awareness it brings can impact both our professional and personal lives.

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Written by Jacob Carlson | Feb 1, 2017 5:28:40 PM | 0 Comments

Why I Hate Listening to Our Podcast

I have a confession to make: I hate listening to our podcast. Every time I listen to it I secretly wonder, who do we think we are? Why would anyone need or care about our podcast? If I didn’t have a role in creating it I am not sure I would continue to listen to it.

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